Every. Pixel. Matters.

Design to me isn't just about aesthetics—it's about solving problems, creating connections, and making an impact. My meticulous approach ensures that every pixel serves a purpose and every decision is backed by intent.

I’m driven by the belief that design should be guided by data and insights, allowing the brief to shape the direction - rather than following trends for the sake of it. My work isn’t about churning out designs to check a box—it's about crafting solutions that truly resonate and deliver lasting value.

I thrive on creating experiences that are not only visually compelling but also strategically sound. Whether it's building a brand, refining a digital product, or crafting a pitch that brings a vision to life, I aim to create work that’s both precise and impactful.

For me, design is the bridge between technology and culture. My passion lies in transforming complex challenges into simple, elegant solutions, pushing the boundaries of what’s possible with bold, innovative thinking that aligns with real-world needs.

Design is about solving problems, making connections, and creating impact. Every pixel has purpose, every decision is intentional.

Guided by data and insights, I craft solutions that resonate and deliver lasting value. I create experiences that are visually compelling and strategically sound. In an ever-evolving landscape, design bridges technology and culture, turning complex challenges into simple, elegant solutions with bold, innovative thinking.

Work Experience
Head of Design

Impact Proximity BBDO, Dubai

2018 - 2024

Creative Lead

EngageWorks, Dubai

2016 - 2018

Head of Creative

Pico MENA, Dubai

2014 - 2016

Senior Art Director

Design Kloo, Singapore

2013 - 2014

Art Director

DoodleRoom, Singapore

2011 - 2013

Art Director

DoodleRoom, Singapore

2011 - 2013

Areas of Experience

Digital Experiences

Digital Experiences

Digital Experiences

Campaigns & Social Media

Campaigns & Social Media

Campaigns & Social Media

Events & Exhibitions

Events & Exhibitions

Events & Exhibitions

3d & Motion Graphics*

3d & Motion Graphics*

3d & Motion Graphics*

Photography & Production

Photography & Production

Photography & Production

Copywriting

Copywriting

Copywriting

AR/VR*

AR/VR*

AR/VR*

*Currently studying & experimenting