Visualising the future of EVs
Crafting an Immersive Digital Journey for HiPhi Automotive
HiPhi Automotive, a pioneer in the electric vehicle (EV) industry, sought to revolutionize its digital presence with a website that embodies its innovative technology and commitment to sustainability. The objective was clear: create an immersive online experience that showcases HiPhi's advanced EV models, engages users on a deeper level, and drives sales through an interactive e-commerce platform.
Embracing a humanized approach, we focused on understanding the needs and behaviors of HiPhi's audience. Our goal was to design a user-friendly platform that goes beyond aesthetics and functionality, fostering meaningful interactions that resonate personally with visitors.
Brand Identity
Website Design
User Experience
User Interface
Personalisation
Role
Creative Direction
Deliverables
Design System
High Fidelity Screens
Interactions & Flows
UX Case Studies
Homepage Design
An Immersive Digital Experience Showcasing HiPhi's Innovation and Sustainability
Our redesigned homepage serves as an engaging entry point that encapsulates the essence of HiPhi Automotive. It features a spotlight video showcasing cutting-edge vehicles, an intuitive model selection interface, interactive carousels highlighting innovative features and sustainability efforts, integrated charging point maps, and dynamic news updates—all within a clean, minimalistic design that keeps the bold aesthetics of HiPhi's cars at the forefront.
HiPhi Story Page
Delivering an Immersive, Personalized Experience through Minimalist Design
he HiPhi Z story page provides an in-depth, interactive exploration of the flagship model. With stunning imagery and videos, it showcases detailed specifications, advanced technology, seating capacity, and high-tech features. Users can personalize their vehicle by selecting colors and features, with real-time pricing updates reflecting their choices—all leading to a seamless reservation process. This page is designed to engage users deeply, allowing them to envision ownership through an intuitive and user-friendly interface.
Design System & Philosophy
Harmonizing Minimalism with Bold Automotive Innovation
Our design philosophy centered on crafting a clean, minimalistic aesthetic that amplifies the bold and dynamic design of HiPhi's vehicles. By utilizing precision layouts based on the golden ratio, we created harmonious interfaces that naturally guide the user's eye. A curated color palette of subtle grays with hints of purple—maintaining a 60/30/10 ratio—adds understated sophistication and ensures brand consistency. Elegant typography was chosen to complement HiPhi's modern and innovative identity, enhancing readability and user engagement throughout the website.
The Result
A Digital Experience in Perfect Harmony
The redesigned HiPhi website stands as a testament to innovative design thinking and strategic execution. By aligning aesthetics with user-centric functionality, we've crafted a platform that not only showcases HiPhi's exceptional vehicles but also elevates the user's journey—driving engagement and fostering a deeper connection with the brand.
Our meticulous attention to detail, from the precision layouts to the seamless animations, ensures that every interaction reflects HiPhi's commitment to excellence and sustainability. The website doesn't just inform; it inspires, inviting users to become part of HiPhi's vision for the future of electric vehicles.
