A Digital Countdown
Selling 20 Limited Edition MINI Pure Burgundy Cars in 20 hours
When MINI launched its exclusive Pure Burgundy edition, they faced a unique challenge: sell 20 limited-edition cars in just 20 hours. Tasked with this ambitious goal, we crafted a bold digital campaign that combined innovative web design, immersive digital art, and strategic influencer engagement to create urgency and drive sales.
Selling 20 cars in 20 hours required a strategy that was as dynamic and exclusive as the cars themselves. We needed to generate immediate interest, create a sense of scarcity, and provide a seamless path to purchase—all within a limited timeframe.
Digital Campaign
Website Design
E-commerce
Branding
Social Media Marketing
Influencer Marketing
Augmented Reality (AR)
Customer Experience CX
Interactive Media
Customer Engagement
Role
Creative Direction
Deliverables
Digital Pop-Up Store Website
Digital Art & Visual Assets
Influencer Mini Films
Augmented Reality (AR) Installations
Social Media Campaign
Digital Pop-Up Store
Creating an Engaging Digital Platform: How We Crafted a Seamless, Minimalist Website Experience to Streamline Customization and Drive Urgency
Live Inventory Grid
A real-time display showing how many of the 20 cars remained, creating urgency.
Easy Customization & Booking
Users could select, customize, and checkout their MINI in just a few steps.
Showcasing Features
Highlighted the car's unique attributes and the exclusivity of the burgundy color.
Amplifying Reach with AR, Outdoor Media, and Social Engagement
Bridging the Digital and Physical: How We Used AR Installations, Striking OOH Ads, and Dynamic Social Media to Drive Engagement
Fueling Urgency with Influencer Power
Leveraging Social Media Stars to Create FOMO and Accelerate Sales of the Limited-Edition MINI Pure Burgundy
In the campaign's final hours, we released a series of short films featuring prominent social media influencers from the region. These vignettes showcased each personality in their element, all tied to the exclusivity theme of the MINI Pure Burgundy. Leveraging their followers, we amplified the fear of missing out (FOMO), accelerating the sale of the remaining cars.
Achieving the Extraordinary
The result?
20 Cars sold in 26 Hours
Our innovative approach and strategic execution not only met but exceeded MINI's ambitious sales goal. By creating an irresistible sense of urgency and exclusivity through a multifaceted digital campaign, we successfully sold all 20 limited-edition MINI Pure Burgundy cars in just over a day. This campaign stands as a testament to the power of combining creative digital solutions with compelling storytelling to drive remarkable business results.
